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Career Tips - Supersonic Searching Mondays
Written by Abby Kohut   

A few weeks ago I wrote a blog about using the Big Three social media sites for job search purposes, but I have a strong feeling that many of you aren't quite convinced. For your reading pleasure, I've gathered together some interesting stats and will explain to you how recruiters will find you using these sites.

According to an article published on HRMorning.com in July, Human Resources professionals are focusing less on job boards and more on Facebook, Twitter and LinkedIn to find candidates.

Sam Narisi, the author of the HRMorning.com article, says, "Most are spending more time on social networking sites and less money on job boards like CareerBuilder and Monster, according to a recent survey by Jobvite, a recruiting software provider." He goes on to say, "Of the 440 HR pros who responded, 72% said their company will invest more in recruiting through social networks this year. Meanwhile, more than half expect to spend less on job boards." That is not to say that recruiters don't still use Monster & Careerbuilder as well, but social media has thrown it's hat in the ring and is here to stay.

The Jobvite survey indicated that Linkedin is used by 80% of those who responded, Twitter is used by 42% and Facebook is used by 36%. We are seeing rapid growth in social media use and will continue to see it this year. So does this mean that you're missing the boat if you're only using the job boards? You betcha!
Here's how recruiters are using the Big Three:

  • LinkedIn – Recruiters join and search through the LinkedIn groups to find candidates from particular industries or professions. They also search directly through their LinkedIn network. The great thing about LinkedIn is that you can search not only the people you are connected directly to, but the people that know the people that you are connected to. This way, with at least 100 connections of your own, you can be a part of a much larger network. So a recruiter doesn't need to be directly connected to you to be able to find you.
  • Facebook – Recruiters create pages and groups and then post their jobs there. They also search in groups and on pages where similar people gather to have intelligent career related conversations. And…many of them will accept your "friend" request so that you can see the jobs they have open as an updated status on their profile.
  • Twitter – With Twitter, you simply "follow" all of the headhunters in your industry and read their daily tweets about the jobs they are working on. You can also start up intelligent conversations with people in your profession or industry. Note the word "intelligent" again. While Twitter started by people telling each other that they were going to the fridge for a glass of milk, it has now evolved into a useful tool for job seekers and recruiters alike.
Absolutely Abby’s Advice:
Some of you may be thinking, "Do I really have to join Twitter and Facebook when I'm already have a LinkedIn network?" I'll answer that by saying no, you don't HAVE to join if you want to risk missing contact by 36-42% of the recruiters out there. You can use an oven to cook with rather than a microwave, but your competition may nuke you as you wait for your job search to reach 400 degrees. To increase your chances of being found, jump on board the social media plane, strap on your seat belt, and soar to success!
 
  • Tired of all the rejection? If you're interested in learning the Absolute truth about why you're struggling, sign up for a one hour "Capture a Recruiter" phone session today. Reach out to me today with any questions and for an absolutely amazing discount coupon!

Drawn from my 18 years of experience and research in recruiting and Human Resources, my blog posts are intended to provide insight into what corporate recruiters and Human Resource professionals look for when they are evaluating your qualifications. Simply reading these blogs will not guarantee you success. However, consistently applying the strategies mentioned, as well as developing your own personal interview style, will greatly enhance your chances of victory amidst the competition. I wish you the best of luck with your search as you begin to take charge of your career!