Career Tips -
Supersonic Searching Mondays
Written by Abby Kohut
A few weeks ago a job seeker asked me for my opinion about blogging while looking for a job. My opinion about blogging is similar to my opinion regarding social media. These tools in the right way, can be extremely effective for a job search. Using them incorrectly can be a disaster.
Being a blogger myself, you can probably guess that I would completely support job seekers start a blog in order to get noticed for their writing and intellectual prowess. There are so many things I could say on this topic, but I'll start here by sharing five gems:
- Your blog theme should be relevant
If your recent job experience is in finance and you are currently searching for a job in finance, blogging about it can be a great way to showcase your talents. Blogging about your search in general can also be appropriate - just maintain a positive attitude throughout your journey. Blogging about an industry that you are attempting to get into is a wonderful way to unveil your expertise to the professionals you'd like to meet. It also proves that you already speak the industry language.
- Blog topics should be non-controversial
Avoid blogging about topics where people typically take sides. You don't want your interviewers to disagree with you before they get a chance to meet you. For example, blogging about your political views or your religious views should be avoided. Blogging about a sports team can also be tricky as there are many famous rivalries and personal biases may prevent you from making a great first impression These same controversial topics should be avoided during an interview for the same reasons.
- Your blogs should be non-confrontational
Whatever you choose to write about, be sure that you are writing with a positive tone. You want to avoid being seen as derogatory, condescending, arrogant, hostile, and/or bitter. Almost everything you post on-line may be searchable by employers - so don't post anything you wouldn't want your next interviewer, your spouse, your parents, or your current boss to read about you.
- Your blogs should be professional looking
Choose a blog template or theme that suits your personality, but be sure that it is professionally designed. Many bloggers use Wordpress as a blogging platform because it is user friendly and there are thousands of professional looking templates available. Don't launch the blog until you are sure that it will be visually appealing to your audience. Consider paying a web designer or a friend to get your started if you are technically challenged.
- Your blogs should be professionally written
As with resumes and cover letters, grammar and spelling count when you are blogging. If a potential employer Googles you and finds your blog, you can be sure they will be evaluating your writing skills. If you don't have access to an professional editor, consider partnering with another blogger or a friend who can edit your posts. You may have a stellar cover letter and resume, but if your blog shows the truth about your writing skills, the game will be over.
Absolutely Abby’s Advice:
When you become a blogger, the world becomes your stage. Like any skill you wish to perfect, blogging takes some practice, but it can be a wonderful way to express your thoughts and feelings while also adding value to the lives of others. Once you are ready to commit to regular posts, choose a great looking template and then launch yourself into the blogosphere. I look forward to meeting you there!