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Written by Abby Kohut   

A few weeks ago I wrote about the Business of Business Cards and how important they are to your networking and job search success. Like your resume, your business card is one of those items that you will be judged on, so it is critical that it represents you well. Now, we are getting back to business by looking at the back of these itty-bitty pieces of collateral.

The front of your business card is obviously extremely important, especially if it the only side with information on it. However, these days, there are several creative ways to add finesse to your backside:

1) List of Skills
Create a bulleted list of skills that you can offer to the company. For example, an Administrative Assistant might list these skills:

  • Word processing
  • Spreadsheets
  • PowerPoint presentations
  • Travel arrangements
  • Social Media
  • 55 WPM typing

2) List of References
A good friend of mine titled the back of his card with "What former managers have said" and then proceeded to list their opinions.

  • Superb listener
  • Articulate communicator
  • Analytical contributor
  • Creative thinker
  • Fantastic leader and mentor
  • A man of courage

3) Contact Information
If you are on several social media sites, the front of your card can get mighty crowded. You can use the back of your card to list links to your Twitter, Facebook, LinkedIn, and other social media site profiles.

4) Your Objective
Listing your objective on the back of the card enables people to remember exactly who you are and how they can help you.

Absolutely Abby’s Advice:
Like your resume, your business card represents your career brand and must be as professional as you are. If you do decide to add content to the back, remember to leave room for networking connections to write a short note about where they met you and how they can help you. And then, go out and network up a storm.
 
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Drawn from my 18 years of experience and research in recruiting and Human Resources, my blog posts are intended to provide insight into what corporate recruiters and Human Resource professionals look for when they are evaluating your qualifications. Simply reading these blogs will not guarantee you success. However, consistently applying the strategies mentioned, as well as developing your own personal interview style, will greatly enhance your chances of victory amidst the competition. I wish you the best of luck with your search as you begin to take charge of your career!