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Least Favorite Job Search Phase
Selling Your Way to Success Print
Written by Abby Kohut   

Yesterday I was honored to have a personal phone call with Mark Victor Hansen and Robert Allen, the co-authors of Cash In a Flash. In our conversation, they reminded me about something that I have known for a long time and wanted to share with you. To be successful in life, you need to know how to sell. And... if you add a pinch of marketing to your job search, you'll have a recipe for success.

Although most of you know me as a Human Resources professional, my first "real" job out of college was selling computers for a retail store. As many people do with their first job, I "fell in" to that opportunity but boy, am I glad that I did.

Learning how to sell takes time, but it is a vital skill to master. I learned to listen to my customers and then sell them what they needed, not what I wanted to sell them. I learned how to ask questions in order to identify that need. I learned how to negotiate and also learned how to close the sale so that we ended with a win-win situation. I took these skills with me straight into the job market. Finding and landing a job requires sales, but so does keeping and growing in one. Here's why:

  1. Your cover letter is your sales pitch because you use it to explain why an employer should hire you. Your letter should explain what you can do for your "customer", not what you are selling.

  2. Your resume is your marketing collateral. Think of the amount a shiny slick sheet influences your buying decision when you are in the market for a car or house. Your resume is that important as well.

  3. Your phone interview is your commercial. It's a snippet of information that you use to sell your skills to a recruiter. Your commercial needs to be planned well and executed flawlessly.

  4. Your interview is your full blown sales pitch, but the most successful interviews are two way conversations...that is, you selling and marketing yourself and the interviewer selling and marketing the company and opportunity.

  5. Negotiating an offer is a huge part of the sales process as well. You need to learn to ask for what you want and to not be afraid of rejection. You also need to learn when to walk away when the offer is not acceptable to you.

  6. Have you ever asked for a raise, for more resources, for a few extra vacation days or for a promotion or transfer? That, my friends, is sales as well. Your goal is to get your message across to the "buyer" effectively without sounding like you are whining. Only then do you have any chance of closing the sale.
Absolutely Abby’s Advice:
If you have some free time on your hands these days, seriously consider either taking a Sales 101 class at a community college, finding a temporary sales job, or at the least, read a book about sales or negotiation. Department stores are gearing up for the holiday season and are always looking for retail sales assistants. You will not believe how valuable these sales and marketing skills are to your job search, not just for your every day life. Just think about how often you are selling your spouse or friend on your point of view. I rest my case.
  • Tired of all the rejection? If you're interested in learning the Absolute truth about why you're struggling, sign up for a one hour "Capture a Recruiter" phone session today. Reach out to me today with any questions and for an absolutely amazing discount coupon!

Drawn from my 18 years of experience and research in recruiting and Human Resources, my blog posts are intended to provide insight into what corporate recruiters and Human Resource professionals look for when they are evaluating your qualifications. Simply reading these blogs will not guarantee you success. However, consistently applying the strategies mentioned, as well as developing your own personal interview style, will greatly enhance your chances of victory amidst the competition. I wish you the best of luck with your search as you begin to take charge of your career!